Sofitel San Francisco Bay Brings a Multi-Sensory Experience to Hotel Guests

June 10, 2015

Visitors and locals are invited to a special gallery opening reception on July 8

Sofitel San Francisco Bay has found a fresh way to engage with guests and the local art community. The popular waterfront hotel will be the first Sofitel location worldwide to feature an interactive and digital art gallery onsite. Locals, hotel patrons and aesthetes are invited to indulge in a special grand opening reception on July 8, from 4:30 to 6 p.m. The Sofitel San Francisco Bay’s lounge will transform into a multi-sensory art gallery. This unique art exhibit is made possible thanks to a partnership between Sofitel San Francisco Bay and Daylighted, a San Francisco-based fine art consultancy and services company. Light bites, refreshments, and live entertainment will be provided throughout the event.

“Art is an important component of beauty and the French 'art de vivre' which Sofitel prides itself on providing worldwide. We hope to set a trend for our other hotels in bringing this unique art experience to our guests and the local community,” said Matthew Vargas, director of sales and marketing at Sofitel San Francisco Bay.

As part of the festivities, guests are encouraged to circulate among the seven, ultra-HD, color-corrected SmArtGallery monitors—all 55 inches in size and showcasing carefully curated artworks selected from Daylighted’s deep network of local artists. This innovative technology also allows the hotel to continually refresh and fine-tune its décor with unprecedented flexibility. Featured art will include works from talented emerging and mid-career artists including abstract painter Am Stöhr, award winning photographer Hal Eastman, and mixed-media artist Derek James Lynch.

"I am delighted to exhibit my artwork with Daylighted. I think their approach—putting art in nontraditional places is an exciting development for me and other artists who are looking to connect with new audiences," said Stöhr.

Designed to complement the hotel’s sleek interiors and elegant atmosphere, this digital art space is sure to wow the senses. Though the event is free and open to the public, space is limited. Immediately following the art gallery reception, guests are invited to grab a handcrafted cocktail from the hotel’s Bay Bar and heighten their auditory senses with Sofitel’s weekly jazz concert with famed saxophonist Michael O’Neill from 6 to 9 p.m. For more information and other happenings at Sofitel San Francisco Bay, visit http://www.sofitelsfdining.com/Happenings.

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