• The Role of Influencers at Coverings 2019

    Coverings 2019 is utilizing a modern makerting technique: influencers. Becca Sass, account supervisor for Coverings social media, selected eight design influencers like John McClain to digitally promote and cover this year’s show. 

    April 11, 2019
    Coverings 2019 is utilizing a modern makerting technique: influencers. Becca Sass, account supervisor for Coverings social media, selected eight design influencers like John McClain to digitally promote and cover this year’s show.

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    About the Author

    Adrian Schley

    Associate Editor

    Adrian Schley was an Associate Editor for i+s, where she covered the commercial interior design industry since 2018. Her work can also be found in BUILDINGS and Meetings Today. 

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