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    1. Industry News

    The Role of Influencers at Coverings 2019

    April 11, 2019

    Coverings 2019 is utilizing a modern makerting technique: influencers. Becca Sass, account supervisor for Coverings social media, selected eight design influencers like John McClain to digitally promote and cover this year’s show. 

    IS_Podcast_Blue_IHEAR_IS_1400x1400
    Coverings 2019 is utilizing a modern makerting technique: influencers. Becca Sass, account supervisor for Coverings social media, selected eight design influencers like John McClain to digitally promote and cover this year’s show.

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    About the Author

    Adrian Schley | Associate Editor

    Adrian Schley is an Associate Editor for i+s, where she has been covering the commercial interior design industry since 2018. Her work can also be found in BUILDINGS and Meetings Today. 

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