Restaurants Design Trends for a Post-Pandemic World

Rich, branded details that result in more organic scenes to capture and share are the name of the game here says Might & Main, a Portland, Maine-based branding firm. A strong visual identity can help visitors make a choice amongst the many eateries available to them, and get them through the door.

“Then once they’re in, that’s our opportunity to keep reinforcing it and keep building the relationship,” explained Sean Wilkinson, co-principal and creative director. And they do so with authentic elements which the firm ensures are so by pulling from their plentiful library of materials that includes sample books of paper, book binding clothes, match book samples and much more, for inspiration.

Most importantly, they collaborate closely with both interior design teams and head chefs to play off each other’s specialties, resulting in a cohesive storyline behind both space and plate. “We watch people make a special effort to move coasters, menus and the ‘little extras’ into their photo frame, creating shots that aren’t as forced and cheesy as a giant pair of wings painted outside,” Wilkinson said.

A Sense of Place

Diners are looking for spaces that represent a personal connection—whether that be to the location and community, the owner or chef themselves or even the designer’s muse. As a result, restaurants are no place for the big box experience any longer.

“Guests want to see the care that goes into these restaurants,” said Griz Dwight, principal and owner of Grizform Design Architects in Washington D.C. “That’s on the plate with local ingredients and knowing where they’re sourced, but it has also slipped into the design side of things. They want to know where the pieces you choose come from and what the story behind them is.”

Grizform starts by developing a “big picture” aesthetic for each project. Whether that’s nautical or agricultural, for example, they craft a story behind it and decide on the right elements to incorporate. “I drive my family nuts because we’ll see a weird antique store on the side of the road that looks like it might have something that might be good for a restaurant, and I’m dragging everybody inside,” he laughed.

Another twist to the story can come when the restaurant is attached to a hard-branded hotel that’s trying to offer more custom-branded F&B appealing to locals and guests alike. “Travelers want more of a boutique experience while still feeling taken care of by a bigger name such as Hilton,” said Wilkinson. “And for the hotels, it infuses their common areas with much needed local authenticity, a more interesting culture and a stronger tie to the community they’re operating in.”

Outside Comes In

Once restaurant patrons were forced outside thanks to the pandemic, they realized how much they like the experience. Not only did they like it, but they’re still craving it, pushing designers to come up with new and inventive ways to continue blending indoor dining with out.

“This can manifest itself in a number of ways, depending on the establishment,” said Dwight. “An outside patio could be designed as if it’s inside, or an indoor dining room can be filled with biophilic elements to give guests the impression of eating in a garden.”

The former can also be used to reinforce that all important “story,” according to David Shove- Brown, partner at //3877, also in Washington D.C—the message that real ingredients are served here and we care about wellness in not just your food but also your surroundings. “We’re seeing people break away from design elements like reclaimed wood and white subway tiles, instead opting for more interesting aspects like biophilic elements and solid surface bar tops,” he said.

Both Shove-Brown and Dwight report also integrating more disappearing walls to blur that line, such as those that slide to the side, pocketing into the wall; glass walls that fold sideways and stack into a corner; and garage doors that fold up to create an awning or twist to the side or up.

Musical Chairs (and Tables)

Proper space utilization is key in staying on alert for any unexpected phases of this post-pandemic era. That means steering clear of heavy built-ins when it comes to furniture.

“We do very few booths anymore because they aren’t adaptable,” said Shove-Brown. Smaller tables that can be modified to create a communal table, or pulled apart are way more sensible and result in less unused space.

Their firm is also creating more lounge areas with sofas and sectionals. The visual impact of a variety of seating heights from bar down to dining has become highly desirable. “Visitors want to have some control in their dining experience, and offering a selection of seating options proves that restaurants value the individual experiences of customers,” he said.

At the end of the day, restaurant patrons are looking for unique dining experiences that give them a reason to step out over ordering takeout. Designers play a key role in bringing people back to the table, whether indoors or out, and ensuring their return to restaurants is memorable.