Standing out from the high-res, large-format video displays that are overused on the Strip, Carolina Herrera boutique uses its Vegas storefront to portray a dynamic, large-scale video display that integrates with the building’s architecture.
The overwhelming nature of the Vegas Strip convinced Carolina Herrera’s project team to go a different route and play with the concept of projecting video onto the boutique’s upper-story windows.
Complementing the building's glass exterior (but not permanently altering it), the solution was a removable projection material that adheres to the interior of the window panes.
Video content was culled from Herrera runway shows, and the horizontal aspect ratio makes it seem as if models are walking across a stage – behind the glass – with the window mullions flowing across the image as if the viewer is seeing a larger-than-life fashion show from the street. By splitting the image into three parts and “rebuilding” it on the projection surface, the overall scale was achieved.
The projectors are hidden in the unoccupied, second-story space above the ceiling, leaving no trace of the technology inside.
The end result? 1,000 square feet of the most understated Las Vegas visual opulence to ever hit the Strip.
Project Team Award Winners:
a + i design corp.
Candela Controls, Inc.
Essential Communications
