HONG KONG--Aedas Interiors continues their relationship with THE SWANK with the completion of the new Pacific Place store in Hong Kong. The “Living Gallery” concept, conceived for the Harbour City store in 2011, has been updated and implemented at the Pacific Place location.
Hong Kong’s first multi-brand luxury fashion house, THE SWANK, currently operates four boutiques in Hong Kong and three in China, plus nine monobrand boutiques including Brioni, Brunello Cucinelli, Just Cavalli, Paule Ka and Roberto Cavalli.
The store concept and design aims to create an inviting atmosphere and unique customer experience that ultimately showcases the merchandise as the main attraction. The 4,360-sq.-ft. store, located on Level 2 of the luxury shopping centre, includes new elements such as timber feature walls; metal and timber diaphragms behind the front window display to control visibility; backlit glass signage and dispersed seating elements to create a more dynamic, relaxed and flexible space.
Logan MacWatt, managing director of Aedas Interiors based in Hong Kong, says, “We are delighted to be a continuing creative force assisting THE SWANK with their ongoing brand revolution, expressed through their retail stores. We’re excited about upcoming projects where the evolution of the “Living Gallery” concept will continue to be developed.”
Aedas Interiors is currently working on THE SWANK’s first store in Shanghai.
