The summer season may be winding down soon for the hospitality industry, and as we head into the holidays, traffic is heating up for hotels and restaurants. Whatever the “busy season” may be for your commercial design clients, there is always a need for high-quality, sustainable, nearly indestructible wallcovering solutions. According to the U.S. Travel Association, while travel patterns are stabilizing post-COVID, there are still predictions that business and leisure travel will continue to grow, albeit at more normalized levels. In addition, international travel continues to rise.
As we enter the “off-season,” operators are factoring in the longevity of décor solutions when looking into renovation options. Even with the hospitality industry rebounding, commercial designers are tasked with shrinking renovation budgets and increasing scrutiny to redesign return on investment. Today’s new décor designs need to withstand high traffic while bridging generational gaps to withstand the test of time. In a recent Hotel News Now article, hotel operators acknowledge that even with the increased activity in the renovation market, they are looking for ways to cut costs to reduce the overall capital expense when refurbishing as construction costs continue to inflate. While the standard timeline for hospitality industry renovations is still on a 7-14 year cycle, when elements of a design can withstand the test of time that cycle can be even longer.
The wallcoverings industry is ahead of its time, focusing on form and function when designing new collections. Enhanced innovation and superior materials are table stakes. Now, the composition of wallcovering materials needs to not only be GREENGUARD certified and low VOC, but for hotel lobbies, corridors and guest rooms, operators need to source the strongest materials possible with Type II vinyl. For commercial designers embarking on their busy season of research, planning, preparation and procurement for the newest materials, there is good news in the variety of sourcing options that are both resilient and robust without sacrificing gorgeous design for every new hospitality client’s renovation project.