Milliken’s floor covering division has relaunched its website to reflect a robust, international resource for the architectural and design community. The updated site revolutionizes the way visitors access the online product catalog and search Milliken’s global floor covering offerings, which span the Americas, Europe, Asia Pacific, Africa and the Middle East.
Individuals can view collections by industry—including commercial, hospitality, residential, Main Street and walk-off mats—or by region, inspiration terms, color, sustainability features or construction.
According to Barbara Haaksma, vice president of marketing and design for Milliken, the site focuses on more than just product introductions.
“This online tool provides a visually driven experience for individuals, while answering the question, ‘how can we help?’” she says. “By offering support on current projects, answers about sustainable initiatives and commentary on industry news and trends, we’re working with our customers to help them be more successful among a competitive landscape.”
New sections of the site’s Sustainability pages continue Milliken’s core commitment to environmental practices, and outline the company’s responsible manufacturing and carpet recycling programs. In addition, the “Fun with Carpet” feature provides a lighthearted approach to addressing the serious topic of carpet sample recycling alternatives.
The new Milliken Carpet blog is designed to share industry news, recent events and multimedia, such as photos and video, and will serve as an extension of current social media activities on Facebook and Twitter. Milliken will also feature recent announcements coming from the floor covering division.
Visit the new Milliken Carpet site here.
