Fireclay Launches First Direct-To-Consumer Online Tile Concept

April 7, 2014
Company also rolls out first tile made from recycled CRT monitors

Fireclay Tile, a U.S. sustainable manufacturer of custom ceramic and glass tile, announced the rollout of the industry’s first direct-to-consumer online tile concept.

“We’ve recognized an opportunity to collapse the walls that stand between the physical and virtual side of the tile business and set the standard for the entire industry and most important, our customers,” said Eric Edelson, CEO of Fireclay Tile.

Fireclay’s new online experience includes the following:

  • A “find a local installer” program, linking customers with top-notch tile installers
  • An online “make it yours” purchasing tool, allowing you to pick your color, size, and quantity, and it will be made for you in California in just a few short weeks
  • Free design assistance, including online chat and tile design services
  • Free samples and free shipping
  • Simplified pricing, with colors and patterns easily found online and shoppable

“Even at 27 years old, Fireclay exhibits the energy, vigor, and missionary zeal of a one-year-old startup,” said Deven Clemens, director of White Road Investments. “The team has transitioned what many considered a slow-moving, established company into a platform to directly meet the changing ways that customers want to learn about and purchase high quality tile.”

Fireclay Tile is also taking this opportunity to launch its newest sustainable offering–CRT Glass Tile–made from 100 percent recycled cathode ray tube (CRT) computer and television screens.

Fireclay Tile recently opened its new San Francisco, Calif. showroom and headquarters, accessible to the trade and public. This state-of-the-art showroom designed by VITAL Environment highlights every Fireclay Tile product, including its pattern and color walls.

Sponsored Recommendations

Design Competition to Open in April for Helsinki's New Museum of Architecture and Design

Helsinki City Council will provide a capital donation of $64.9 million to establish this national museum.

Durkan and NEWH DSCVR Student Design Competition Returns

Design students are crafting the future of hospitality flooring with the DSCVR Student Design Competition. Read on to see how.

IIDA NY To Host Inaugural Career Fair

IIDA NY, Leading NYC-Based Architecture & Design Firms to Meet with Students, Emerging Professionals

SMPS-NY to Host 'The Power of Public Relations & Digital Marketing' Panel Next Month

i+s Editor in Chief AnnMarie Martin will join this SMPS-NY chat on how both traditional and digital storytelling can be harnessed to generate brand exposure.

Voice your opinion!

To join the conversation, and become an exclusive member of I+S Design, create an account today!