CounterEvolution (or “CounterEv”) is a unique furniture company that specializes in handmade goods made in the USA from vintage reclaimed wood salvaged from bowling lanes and other eco-friendly sources. After founder Jim Malone’s hobby in woodworking became more of a full-time commitment, he found success through online and local fair sales, and in turn launched CounterEvolution. Today, the company lives by Malone’s mission statement: “To design, build, and sell quality products that realize the highest potential of reclaimed materials with the ultimate goal of bringing functional art, thoughtfully designed and meticulously crafted, into your home or business.” Here, we break down CounterEv by the numbers.
10 years in business as of Summer 2017
100 percent reclaimed bowling lane vintage heart pine and maple used in all products
50 Shake Shack locations around the world feature CounterEv creations
3 original furniture collections offered: Modern Rustic, Industrial Green, and Splash Ups
30 + Starbucks are home to CounterEv-made community tables, including shops in the Empire State Building and the Google Building in New York City
2014 is the year CounterEv’s first showroom opened in Manhattan
2nd showroom in a historic tandem storefront in Catskill, N.Y., opening this summer
8 Sweetgreen restaurant’s starting locations—CounterEv’s entrée into the commercial market—include stools and tables by the company
0 VOCs in the hand-rubbed, commercial-grade oil finish used on the pieces