NeoCon 2025: How IIDA Is Shaping the Future of Design—A Conversation with Cheryl Durst
In this episode of I Hear Design, host Robert Nieminen sits down with Cheryl Durst, EVP and CEO of the International Interior Design Association (IIDA), to explore the future of interior design and IIDA’s central role in shaping it. Recorded ahead of NeoCon and Design Days in Chicago, the conversation highlights IIDA’s initiatives, including Revel in Design, the Design Your World program aimed at diversifying the profession, and the Certified Design Futurist program helping firms become more strategic in an evolving marketplace.
Cheryl also discusses the impact of AI on the design profession, the importance of place in a post-pandemic world, and IIDA’s efforts to secure Chicago’s designation of “Design Week.” With trademark insight and passion, Cheryl shares how designers can navigate industry change while keeping people, place, and purpose at the core.
Show Notes
- Design Your World
- Certified Design Futurist (CDF) program
- Chicago's official "Design Week" proclamation
Meet Our Guest
Cheryl S. Durst, Hon. FIIDA, Executive Vice President and CEO, IIDA
An exceptional communicator, innovator, and visionary leader, Cheryl S. Durst has spurred progress, driven change, and encouraged the expansion of the interior design industry. As the Executive Vice President and CEO of the International Interior Design Association, Cheryl is committed to achieving broad recognition for the value of design and its significant role in society.
With 15,000 members across 58 countries, Cheryl oversees the strategic direction of IIDA, setting an agenda that leads the industry in creating community, advancing advocacy and continuing decades of work toward equity. Cheryl is a member of the International WELL
Building Institute Governance Council; as well as a Trustee for Chicago’s Museum of Contemporary Art and the NYSID. She has been referred to by Interior Design magazine as “an ambassador for innovation and expansion, and a visionary strategist.” Cheryl was inducted into the prestigious Interior Design Hall of Fame in 2016 as the recipient of its first-ever Leadership Award. She is the first African American woman to be inducted into the industry's Hall of Fame.
A lifelong knowledge enthusiast and voracious reader who has considered librarian, astronaut and journalist as potential careers, Cheryl never walks away from meeting someone without gleaning a bit of their story — a talent she currently employs on her podcast, The Skill Set, which focuses on the intangible skills that make us good at what we do.
About the Author
Robert Nieminen
Chief Content Director
Chief Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Chief Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Known for his sharp editorial vision and data-informed strategies, Robert focuses on audience growth, engagement, and content monetization, leveraging AI tools and SEO-driven insights to future-proof B2B publishing.