Courtesy of Kenn Busch
Multi-colored and textured laminate samples mounted on wall for trade show exhibit.

Material Intelligence at NeoCon 2025: Reshaping Sustainable Design Conversations with Kenn Busch

May 12, 2025
Join sustainability expert Kenn Busch for an inside look at the Material Intelligence: Destination NeoCon Pavilion, where materials, storytelling, and carbon-smart design converge to empower specifiers with knowledge, community, and climate-positive solutions.

In this special NeoCon 2025 preview episode, host Robert Nieminen chats with sustainability journalist and educator Kenn Busch, founder of Material Intelligence and Climate Positive Now. Together, they explore what’s in store at this year’s Material Intelligence: Destination NeoCon Pavilion—a hands-on, narrative-driven space that reframes how designers and specifiers engage with sustainable materials.

Kenn shares how the pavilion evolved from its “materials petting zoo” roots to a vibrant hub for carbon-smart design, including the debut of eco-conscious display tables made from repurposed shipping pallets. From thermally treated wood and 3D laminates to composite panels with negative carbon footprints, this episode unpacks the stories, systems, and synergies behind climate-positive design.

Whether you're headed to Chicago or following from afar, this conversation will inspire you to rethink the role of materials in shaping healthier, smarter, and more sustainable interiors.

Meet Our Guest

Kenn Busch is a longtime journalist, educator and public speaker dedicated to bridging the knowledge gap between materials, sustainability, and furniture and interior architecture. He is the founder of MaterialIntelligence.com and ClimatePositiveNOW.org, two major resources for design and manufacturer specifiers.

About the Author

Robert Nieminen | Chief Content Director

Robert Nieminen is the Chief Content Director of Architectural Products, BUILDINGS and i+s. He is an award-winning writer with more than 20 years of experience reporting on the architecture and design industry.

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