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Insights and Tips for Designing for the Experience Economy

Feb. 22, 2023
Multidisciplinary design firm SOSO's creative director Eric Gunther shares his thoughts on where experience design is headed and how technology and artwork can help create spaces that people won’t soon forget.

A recent Harvard Business Review article noted that “From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences." What does that mean for architects and designers who are helping their clients utilize technology and even artwork to create spaces that are both memorable and meaningful? In this episode, we sit down with multidisciplinary design firm SOSO's creative director Eric Gunther to find out what experience design is, where it's headed and the role technology plays in immersing people in the built environment successfully. 

Meet Our Guest

Eric Gunther, creative director, SOSO

Eric Gunther is an artist working at the intersection of technology, information, and the body. He co-founded the creative technology studio SOSO, where he envisions a world in which design and technology work hand in hand to bring us closer to ourselves, each other, and the planet. The studio has created commissions for clients, including Google, IBM, and Porsche, and exhibited their work internationally.

Eric uses movement, sound, and vibrations to invent new experiences for the body. His multisensory installation, Seated Catalog of Feelings, was featured at the Cooper Hewitt Smithsonian Museum of Design. He also co-directed End Love, a time-bending music video for OK Go, and composes music for dance and film.

About the Author

Robert Nieminen | Chief Content Director

Robert Nieminen is the Chief Content Director of Architectural Products, BUILDINGS and i+s, sister publications of Smart Buildings Technology. He is an award-winning writer with more than 20 years of experience reporting on the architecture and design industry.

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