Insights and Tips for Designing for the Experience Economy
A recent Harvard Business Review article noted that “From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences." What does that mean for architects and designers who are helping their clients utilize technology and even artwork to create spaces that are both memorable and meaningful? In this episode, we sit down with multidisciplinary design firm SOSO's creative director Eric Gunther to find out what experience design is, where it's headed and the role technology plays in immersing people in the built environment successfully.
Meet Our Guest
Eric Gunther is an artist working at the intersection of technology, information, and the body. He co-founded the creative technology studio SOSO, where he envisions a world in which design and technology work hand in hand to bring us closer to ourselves, each other, and the planet. The studio has created commissions for clients, including Google, IBM, and Porsche, and exhibited their work internationally.
Eric uses movement, sound, and vibrations to invent new experiences for the body. His multisensory installation, Seated Catalog of Feelings, was featured at the Cooper Hewitt Smithsonian Museum of Design. He also co-directed End Love, a time-bending music video for OK Go, and composes music for dance and film.
About the Author
Robert Nieminen
Chief Content Director
Chief Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Chief Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Known for his sharp editorial vision and data-informed strategies, Robert focuses on audience growth, engagement, and content monetization, leveraging AI tools and SEO-driven insights to future-proof B2B publishing.