Rethinking and Reimagining Retail in Light of COVID-19

July 6, 2020

Guests Kathy Craft Rich and Robyn Novak talk about what challenges retailers are facing now to keep shoppers safe, as well as envisioning how retail design may change in a post-COVID world.

The pandemic has affected every industry, and retail has been hit particularly hard. Guests Kathy Craft Rich, industrial practice leader at NELSON Worldwide, and Robyn Novak, retail practice leader of FRCH NELSON, talk about what challenges retailers are facing now to keep shoppers safe, as well as envisioning how retail design may change in a post-COVID world. Listen below.

About our guests:

Kathy Craft-Reich, Industrial Practice Leader at NELSON Worldwide  

As NELSON Worldwide’s national industrial practice lead, Kathy Craft brings with her more than 30 years of architectural experience in management, construction documents, and construction administration. Kathy is a driving force behind design and architecture and has established a solid reputation with local and national developers, end-users, brokers, and general contractors for delivering as promised. 

Former owner and Principal of Craft Architects, Kathy's portfolio includes a pioneering industrial project for Prologis, which was the first multistory warehouse of its kind in the United States at Georgetown Crossroads in Seattle. In addition, she is currently watching NELSON’s Triangle Equities 5-story industrial building go up in Queens. Other noteworthy clients include developers and end-users including: Panattoni Development, Dermody Partners, Trammell Crow Company, First Industrial, Duke Realty, Bridge Development Partners, The Benaroya Company, Seneca Group, Capstone Partners, Black Creek Group, CenterPoint, International Airport Center, Blue Origin, McLendon Hardware, Spectrum Controls, B/E Aerospace, Korry Electronics, CBRE, and Harper Engineering.

Robyn Novak, LEED AP, Vice President, Retail Practice Leader at FRCH NELSON, a NELSON Worldwide brand

As a design leader on the development of multiple domestic and international brand experiences, Robyn creates retail environments that leverage consumer insights and progressive design thinking. She leads a team of retail strategists and designers to develop unique experiences ranging from first-generation retail to scalable design solutions for some of the world’s biggest brands. From retail strategy through conceptual design and documentation.

Robyn’s philosophy is to master form and function in every design solution. She integrates documentation and resource design partners to ensure design intent is maintained throughout the design process. Robyn’s professional experiences include Tiffany & Co., Luxottica, Aveda, Macy’s, Procter & Gamble, J. Crew, COVERGIRL, Hush Puppies, Sprint, T-Mobile, Build-A-Bear, Ballard, Frontgate, American Girl, and Duty-Free Stores.

Access i+s entire archive of COVID-19 articles, podcasts, and webcasts in one place, here.

About the Author

Robert Nieminen | Chief Content Director

Robert Nieminen is the Chief Content Director of Architectural Products, BUILDINGS and i+s, sister publications of Smart Buildings Technology. He is an award-winning writer with more than 20 years of experience reporting on the architecture and design industry.

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