Pocket Casts
1. Dimensionality. Art pieces that have a structural, 3D element have proven to engage guests. Eaton is seeing this trend from luxury properties on down. This trend might include carved pieces or dimensional prints.
“It’s not just a typical framed piece of artwork anymore,” Eaton says, adding: “We feel it’s the way to go in a creative package. We’re collaborating with a lot of different design firms, brands and owners to bring that to the table and to curate a really innovative art package around what’s right for the specific project.”
2. Color. “Whether it’s bright colors or more subdued colors for a sophisticated palette, it’s still that color punch that brings the art to life,” Eaton says.
Bright, neon colors were often seen on the show floor at the HD Expo. Eaton says art is a great way to add a pop of color to a room without overwhelming the space. More colorful products also means more opportunities to match art to other interior elements.
3. Following a Narrative. What’s going to be your client’s creative statement? That’s what any art program should consider. “One thing we might do for Brand XYZ is not going to be the same at another brand,” Eaton says.
For example, at a Hilton property in West Palm Beach, FL, the narrative involved bringing the sunshine and nature indoors through the artwork. Much of the curated works were from local artists in southern Florida.
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