The carpet giant has been punching up these lines by quietly partnering with various nonprofits, using them as design inspiration, giving each a special meaning all its own. Over the years these partnerships have included the Youth Cinema Project, inspiring the Modern Curator collection with the concept of seeing the world through other people’s lenses, and Create Now, where Bentley sponsored a bus tour for kids to see museums and other cultural institutions, leading to the Day Tripper collection.
By specifically seeking out these local organizations that would make an impact on the surrounding Los Angeles County community they call home, Bentley has been able to enrich their designs by making life sweeter for those in need.
Win-win.
“We prioritize and cherish this aspect of social sustainability,” explained Victoria deVuono, Bentley’s VP of product and marketing. “We bring it to NeoCon every year to serve as a model and inspire others.”
For 2023, the company pulled from the ongoing support they provide for the LA Food Bank as well as a new-found partnership with Homeboy
The result was the Culinary Collection, on display back in June at the Bentley Mills Chicago showroom on Kinzie, across from THE MART.
“A chef’s work is so close to a designer’s work,” deVuono said. “Both create an end product for the enjoyment of others.” The line is comprised of three styles: “On the Block” features a deep texture and is reminiscent of the nicks and grooves of a well-worn butcher block; “From Scratch” has a large-scale, multidirectional pattern; “Serve It Up” is a more reserved aesthetic which raises up the importance of simplicity and savoring a flavor, one bite at a time.
Bentley Mill’s financial and volunteer support for Homeboy Industries will include a variety of initiatives including bringing food from Homeboy Bakery to Bentley’s City of Industry, Calif. homebase and sponsoring their 5k run set for September.
