Guests Joel Yow and Brett Nebeker of linear A talk to interiors+sources editor-at-large Robert Nieminen about data-driven design: what it means, and how to collect, interpret and leverage data for better design solutions.
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About our guests:
By measuring potential design solutions against consistent experience and human-centered performance metrics, he enables clients and key stakeholders to accurately understand the trade-offs of each proposed solution and make highly informed strategic decisions that are backed by academic research and statistically significant factors.
Brett brings thought leadership and deep technical expertise to each project at linear A. His unique perspective and depth of experience across multiple industries gives linear A the ability to tackle highly complex data-focused problems in concept as well as production. Brett ensures that each client and project solution is technically sound, scalable and statistically validated.
Related Content: How Architects and Designers Can Connect Data with the Human Element
About the Author
Robert Nieminen
Chief Content Director
Chief Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Chief Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Known for his sharp editorial vision and data-informed strategies, Robert focuses on audience growth, engagement, and content monetization, leveraging AI tools and SEO-driven insights to future-proof B2B publishing.