I_1115_Web_Ftr_CondeNast_1
I_1115_Web_Ftr_CondeNast_1
I_1115_Web_Ftr_CondeNast_1
I_1115_Web_Ftr_CondeNast_1
I_1115_Web_Ftr_CondeNast_1

The Next Generation

Oct. 29, 2015

TPG Architecture designs a new headquarter's for the Conde Nast Entertainment division

With such iconic magazine brands attached to its name like Vogue, The New Yorker, Vanity Fair, Bon Appétit, and Wired, Condé Nast is among the most (if not the most) powerful publishing houses in the world.

But you don’t surpass your 100th birthday in business by being afraid of change. So even though the proud history is built off the success of its various print titles, the organization formed Condé Nast Entertainment in 2011 to take its digital media offerings to a new level. The division creates original content on site with a studio and voiceover booth, and also established The Scene, a platform devoted to the best in digital video.

“They view themselves as an independent company. They are the future of where Condé Nast is going,” said Samantha McCormack, project designer with TPG Architecture, which designed a new three-floor, 83,000-square-foot home for CNE.

CNE wanted the interior to reflect this sentiment by standing apart from the Condé Nast mothership at 1 World Trade Center in New York City, where the design is clean, contemporary in black and white, and very polished, according to McCormack and fellow TPG team member Suzette Subance Ferrier, design director.

At 222 Broadway, the design team’s marching orders were clear: create an atmosphere similar to a tech startup in a San Francisco loft in order to attract the programmers CNE needed and the casual lifestyle those employees are accustomed to. “That combined with the fact that people are there 20 hours per day sometimes, we wanted to give them the amenities of home at work,” McCormack said.

Offering a wide variety of workspaces and meeting rooms to choose from achieved that, bridging the gaps between the different generations utilizing the space and their unique workstyles. The furniture specifications also elevated the aesthetic to a warmer, home-like atmosphere with brands like West Elm, Bernhardt, and Design Within Reach.

But it’s the technology program developed in conjunction with CMS AudioVisual consultants that takes comfort to the next level, thanks to the ease of use it affords occupants. TAMI (technology, advertising, media, information technology) work has become somewhat of a specialty for TPG, and is a growing market for the A&D community in NYC.

One could trip over any of the 16 televisions with Apple TV (providing access to current projects at CNE), while whiteboard and blackboard walls also encourage spontaneous creativity. “We worked really hard to unite the analog and digital collaborations,” said McCormack.

The team also needed to plan for future expansion. A high FTE (full-time employee) collaboration ratio was incorporated into the layout, so if it was necessary to remove certain open lounge areas due to growth, the project would still be within the 1:1 ratio. Every full-time employee has one “collaboration” seat, whether that’s in a café, booth, conference room, or open meeting area.

With so many design moves to implement, some might have judged there to be too many balls in the air. But not for McCormack and Ferrier, who were set at ease by what they described as a clear brief from the client. They suggest that the corporate market is breaking out of its shell and “wow spaces” are becoming more prevalent than not. “I think it’s exciting,” Ferrier said. “It pushes us to think about ways of working differently.”

About the Author

AnnMarie Martin | Editor-in-Chief

AnnMarie has been covering the commercial design space since 2005 and has been on the editorial staff at i+s since 2011. Her style and vision has helped the brand evolve into a thought leader in purpose-driven design and cultural movements shaping the way we live and work. She returned to the role of editor in chief at the start of 2023 and her journalism and fiction writing background have helped to craft bi-monthly issues that don’t just report the latest industry news, but tell a cohesive tale of some of the biggest topics facing designers today.

Sponsored Recommendations

Festivities planned as Hendrick Architecture and Design Celebrates 50 years of business

Hendrick Architecture and Design will commemorate its 50-year anniversary in the design with events throughout 2024.

Kirei releases 5 new PET colors that embrace authenticity and radiate positivity

Kirei's latest innovation is five new PET colors: Butter, Cayenne, Dusk, Mint and Nutmeg.

Gallery: i+s Shares 7 of the Best Collaborations in Product Design

Matches made in heaven. These are some of the best collaborative masterpieces we've seen for 2024, thus far.

More Experts Sound Off on the EC3

As a follow-up to our Jan/Feb feature, here are two professionals offering up their own how-tos on using the EC3 calculator to understand your project’s footprint and climate ...

Voice your opinion!

To join the conversation, and become an exclusive member of I+S Design, create an account today!