Holistic Retail Design Reshaping Shopping for the Digital Era

Written by two leading professors in the field, Prof. Philipp Tuefel and Prof. Rainer Zimmermann, Holistic Retail Design sets out a theory that reshapes shopping as we know it. The authors explore strategies for designing and setting up sales outlets in order to offer a holistic experience, with real-life applications showcased with best practice examples from around the world.

In this 400-page book, the authors introduce strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points, and intermediates between the consumer, the brand and the product. The theory shapes spaces, platforms, events, interfaces, signage and communications, making it a must-read for everyone involved with retail design.

About the authors
Prof. Philipp Teufel is professor for visual and spatial design at HSD University of Applied Sciences in Düsseldorf and lectures at the PBSA Peter Behrens School of Arts, Faculty of Design. At PBSA, he also co-founded the master's programme in exhibition design and the bachelor's programme in retail design. In 2011, he was appointed to the German Federal Ministry of Finance's advisory board for graphic design.

Prof. Dr. Rainer Zimmermann is professor for strategic communications at HSD University of Applied Sciences and also lectures at the PBSA Peter Behrens School of Arts, Faculty of Design, and together with Prof. Teufel established a bachelor's programme in retail design at PBSA. Prof Zimmermann comes from a background of working as a strategy and communications consultant, and was CEO of public relations agencies Pleon and BBDO Germany.

Features
•  Written by experts in the field, covering retail marketing, communications and design in the development of a new approach to retail design.
•  This book sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences.
•  Expanding the scope of retail design, it introduces retail archetypes linking to customer role models.

Publication details
•  Press release issued 9 November 2015
•  Frame Publishers
•  English
•  Written by Philipp Teufel and Rainer Zimmermann
•  Graphic design by Jens Müller
•  165 x 240 mm
•  400 pages / full colour / soft cover
•  ISBN 978-94-91727-65-8
•  €29.00