The Heller team is congratulating Hlynur Atlason and Atlason Studio as the recipient of the Cooper Hewitt Smithsonian Design Museum's National Design Award for Product Design.
This achievement highlights Atlason's groundbreaking work across a multitude of design disciplines including consumer products, packaging, and furniture design (a favorite of his areas of expertise at Heller). The award is one of the nation's highest honors in the product design category and it celebrates Atlason's history of developing useful, beautiful and sustainable design.
One of the newest members of Heller’s Next Generation of Modern team of rising stars, Atlason is the mastermind behind two of the brand’s most recent product launches: the Limbo and Bluff chairs. Atlason worked closely with Heller CEO John Edelman to fulfill his one request─create a comfortable, modern lounge chair. Sharing similar values of innovation, new technologies and timeless design, Atlason delivered two unique chairs with their own story and personality.
The first, Limbo, has versatility in both form and function. The chair's name speaks to its identity crisis about whether it belongs inside or out. The wide backrest and gently angled seat comfortably suit a range of users. Made partially of post-consumer waste and 100% recyclable, it's an instant classic that’s decidedly modern.
Bluff is inspired by the effects, both short- and long-term, of onshore winds, which create an endlessly changing series of drifts and dunes, shaping the coastline itself over time. Beautiful from all angles, this indoor/outdoor chair was thoughtfully designed with the user in mind, with drainage built into the seat and a generous amount of space for a single user or more. Bluff is made using post-consumer recycled materials and is 100% recyclable.
