“On the visitor side, we’re expecting about 60,000 visitors from 150 countries, and if the trend from other recent Cologne fairs holds, even though the numbers are a bit down, they are higher quality visitors, the decision makers.”
The show will feature a new hall, allowing organizers to better group segment exhibitors closer together for a more efficient visit for attendees. Educational opportunities will also be expanding with more presentations, exhibits and discussions in each of the three segments (see above).
Materials and Nature
will feature a curated space by one of the world’s best-known materials experts, Dr. Sasha Peters, owner of Haute Innovation
in Berlin. The theme is “Sustainability Matters: Trendforum Materials & Nature – Innovations for the age of Neo-ecology,” focusing on the transformation of our economy towards a more circular one. “New Aspects in Mattress Recycling” will be the trend focus in Textiles and Machinery
, and “Furniture in Change - Shifting Boundaries” is the topic in the Function and Components
Neo-ecology focuses on efforts to reformulate the old solutions to environmental challenges beyond a rhetoric of sacrifice and “doom and gloom.” This should allow us to arrive at a cultural evolution of making sustainability a lifestyle driver and part of our societal DNA (rather than an optional and inconvenient accessory). One of the main boulevards at Interzum will have installations exploring neo-ecological solutions.
According to Haute Innovation, neo-ecology is the most important megatrend of the next decade, representing a shift in values throughout society towards a circular consumption logic in harmony with the mechanisms of nature. Some examples lie in materials based on natural resins, fibreboards made from fast-growing plants and algae or leather alternatives from fruit residues. Above all, the realization of the use of CO2 as a resource in panel and textile production will lead to the development of new production methods.
“A global race is on to find the best ideas for developing recyclable materials. Manufacturers who want to remain competitive in the future must show how their products fit into the concept of the circular economy,” said Peters.
“We’re not afraid to look at every detail when it comes to transitioning from a linear to a circular economy,” Fischer said. “We want to challenge people to go home after Interzum and rethink what they are doing right now, armed with new ideas on how to think about sustainability.”
Interzum will be held May 9-12, 2023. Attendance can also be virtual and “on demand” with “interzum@home
,” starting May 17.