Photo courtesy of Mohawk Group
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Mohawk Group Launches Sustainability Estimator

Feb. 21, 2023
Digital tool gauges the impact of flooring specifications.

Mohawk Group has debuted the Sustainability Estimator—a new digital tool, available exclusively on the Mohawk Group website, that allows users to see the positive impact their projects can potentially have on the ecological community and society as a whole.

Users simply select different flooring products that are being considered for specification and the estimated carpet square yardage or hard surface square footage. Once the required information is entered, the Sustainability Estimator will provide the project's relevant building and product certifications and carbon and water positive impacts, as well as social benefits associated with the selected products.

“When you are able to have a firsthand glimpse of the possible positive effects of your specifications, it is incredibly empowering. That alone connects all the dots in a very tangible and meaningful way,” said Jackie Dettmar, vice president of marketing, design and product development at Mohawk Group. “Our Sustainability Estimator not only helps specifiers feel confident about the finishes they are implementing; it ignites deep conversations between designers, facility managers and end users around sustainability and responsible manufacturing.”

Mohawk Group has positioned itself as a formidable partner in innovating sustainable solutions. As part of The Climate Pledge commitment, the manufacturer remains steadfast in achieving Net Zero carbon emissions by 2040 through its Beyond Carbon Neutral program and comprehensive third-party certifications. Mohawk Group has also been honored as the recipient of the Best of NeoCon Sustainability Awards in flooring for the Social Canvas collection (carpet: modular category) and Painted Perspectives (carpet: broadloom); as well as two Healthcare Design Nightingale Awards in the carpet sustainability category for Fractal Fluency and Social Canvas.

“Our ability to thrive as members of the global community and stewards of this planet is underscored by our ability to make better decisions when it comes to product design, manufacturing and specification,” said Malisa Maynard, vice president of sustainability at Mohawk Industries. “Our holistic approach to sustainability dictates that we search out every opportunity, whether direct or indirect, to be a better partner to society and the world at large.”

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