Chicago (September, 2006) /PRNewswire/—The West Coast design community will see hundreds of hot new products fresh from the NeoCon World's Trade Fair when they attend NeoCon Xpress L.A. August 22 - 23, 2007 at The Los Angeles Convention Center.
As the leader in contract industry tradeshow events, Merchandise Mart Properties Inc. is re-branding and re-launching its regional NeoCon West show to give the West Coast design community a show experience like none other.
"There's no place like L.A. when it comes to cutting-edge design," says Mark Falanga, senior vice president, Merchandise Mart Properties Inc. "That's why we want to bring the very best, innovative, designs in the contract industry directly to Los Angeles and the vast design community of Southern California."
"All of the leading manufacturers welcome the fresh approach of NeoCon Xpress L.A. as it will provide a fast and efficient way to more broadly roll-out their new products to the West Coast that were introduced shortly after NeoCon World's Trade Fair at The Merchandise Mart," says Falanga. "While many architects, designers and facility managers from the West coast attend the NeoCon World's Trade Fair—there are thousands more who wish they could see the newest products for themselves. Now they can. NeoCon Xpress L.A. will make this possible in 2007."
NeoCon Xpress L.A. is expected to attract more than 150 manufacturers representing a comprehensive range of products for commercial interior environments. All who exhibit at NeoCon Xpress L.A. will be required to feature new products to ensure fresh and distinct experiences for attendees. A broad array of market segments will be represented in the product offerings—corporate, hospitality, healthcare, education, government building products, technology solutions and eco-friendly/sustainable.
Many on-site amenities, educational seminars and special exhibits will fill the convenient two-day NeoCon Xpress L.A. schedule and do so in ways that respect the schedules of busy design professionals.
L.A.DesignWeek® will also return in August 2007, to include not only NeoCon Xpress L.A. but also additional show components such as the ASID Design Expo, and an expanded Buildings Show West.
While the details of L.A.DesignWeek and NeoCon Xpress L.A. will be released in early 2007, it is expected that the show will offer extended evening hours and be complemented by an array of other events throughout theExhibitors interested in learning more about NeoCon Xpress L.A. should contact Jenniel George, manager, NeoCon Exhibit Sales at [email protected] or by calling (312) 527-7599. More information about NeoCon Xpress L.A. can be found at www.merchandisemart.com.
NeoCon® Xpress, NeoCon® World's Trade Fair, and L.A.DesignWeek® are registered trademarks of Merchandise Mart Properties Inc. (MMPI). Vornado Realty Trust, owner of MMPI, based in
