Windsor, England (December, 2006) /PRNewswire/ – In the first of a series of snapshot studies, “Leapfrog Points of View” reveals the results of a national survey to find out whether green intentions fall by the wayside at Christmas.
British consumers are well motivated to help the environment during the rest of the year but may not sustain this through Christmas. Leapfrog director Chrissie Wells comments, “This study shows that people know what they should do, but (that they) do not always act upon it.”
Respondents showed themselves to be well aware of what they should do for the environment at Christmas; however, there seems little intention to avoid some areas of wastage. Only 15 percent plan to use natural decorations or buy eco-friendly gifts. Even fewer will make decorations or wrappings.
Respondents may abandon their green intentions for several reasons:
· An estimated 55 percent believe that eco-friendly giving is expensive
· More than 30 percent think eco-friendly gifts are not as nice and 37 percent say
that they are harder to find
· More than half claim that it is tough to find gifts that aren’t over-packaged
· More than half state that recycled boxes are not large enough
· More than 40 percent think that Councils do not make it easy to dispose of trees
Does the British consumer want a greener Christmas?