ASID to Feature Experiential Education at Interiors 07

Jan. 30, 2007

Washington – In addition to the more than 50 educational courses at INTERIORS 07: The ASID Conference on Design, Thursday, March 15, through Sunday, March 18, 2007, the American Society of Interior Designers (ASID) will also feature a full track of experiential educational sessions that will immerse attendees in all that San Francisco has to offer. Attendees can choose from more than a dozen hands-on offerings on Friday, March 16 that will explore various San Francisco neighborhoods. Experts will be on location to lead participants through each design-related activity.

Event participants can:

  • Experience San Francisco firsthand with an insider’s look at “boutique” hotels, lead by the creative director of Joie de Vivre, California’s largest boutique hotel company. This tour includes visits to the Hotel Phoenix, the Hotel Rex and the four-star Hotel Vitale, along with a look at new property case studies and the company’s unique concept development process.
  • Expand knowledge of state-of-the-art hospitality design during a tour of AT&T Park (formerly Pac Bell Park). Heralded as one of the country’s best baseball stadiums, the park was designed with the fan in mind. Visitors will see how fun is designed and get a special look at the park’s 9-foot tall statue of Willie Mays, 80-foot Coca Cola bottle with playground slides and the miniature park that has become a magnet for visitors of all ages.
  • Explore the new Haight-Ashbury’s exclusive boutiques, high-end vintage shops and restaurants and see how the scene has changed. Hospitality designer Bruce Goff, ASID, will illustrate the transformation of this new commercial center and explain how the neighborhood evolved from ‘60s hippie culture to a new, urban hot spot.

About ASID
ASID is a community of people—designers, industry representatives, educators and students—committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 38,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. To learn more about ASID, visit

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