ASID and CIMA Announce Educational Sessions for IntersectWest

Jan. 1, 2008

WASHINGTON - As title sponsor of the 2008 IntersectWest commercial design conference, the American Society of Interior Designers (ASID), together with founding sponsor Contract Interiors Marketing Association (CIMA), recently announced the educational program for the show being held February 5 - 7 in Las Vegas.

In its second year, IntersectWest is expanding its seminar program with the help of ASID. The three-day event will connect approximately 2,500 industry professionals with the latest issues and trends in product and design for commercial interiors. Attendees will browse exhibit space showcasing the newest products, participate in engaging seminars and network with other professionals.

IntersectWest features a daily keynote address from a leading expert that will challenge conventional thinking. The three keynote programs are free to all who register in advance or $50 for event registration at the door.

Educational session topics vary, with a strong emphasis on the future of design and the impact of environmental design. Topics include:

  • Restaurant Renegades Talk Design
  • Spa Design: Planning for Wellness and Operational Success
  • Recent Research in Green Marketing and Product Design
  • New Ideas, Old Spaces: Adapting Nursing Facilities and Homes for New Approaches in Care
  • Feel Like Buying: Quantifying Emotion in Retail Setting
  • Environmental Materials

In addition to a deeply discounted student registration fee of $12 per session, ASID and CIMA have dubbed Thursday, February 7 as Student Career Day. The line-up includes special programming just for this emerging professional market including:

  • Four Generations in the Workplace: Searching for Common Ground
  • Options - A Panel Discussion for Students
  • ASID Portfolio and Resume Review

"IntersectWest is a new, intimate conference and exhibition devoted to the Western United States and office, education and healthcare product trends and introductions," says Dick Sinclair, president of CIMA. "In collaboration with the interior design industry, it's about focusing on the intersection of new ideas and innovations brought by the leading practitioners and thinkers in the field. We are excited to have partnered with ASID to further enhance this great show." 

The following members of the CIMA board will be attending the show and their companies will be exhibiting: Casey Journigan, Arcadia; Danny Davis, Davis Furniture Industries; Dick Sinclair, The EOC Companies; Gregg Masenthin, JAMI; Tom Sehrer, Magna Design; Barry Mumm, Rosemount Office Systems; Don Heeringa, Trendway; Dan Tuohy, Tuohy Furniture; and Scott Schwinghammer, Versteel.

To learn more about IntersectWest and to register, visit

About ASID
The American Society of Interior Designers (ASID) is a community of people-designers, industry representatives, educators and students-committed to interior design. Through education, knowledge sharing, advocacy, community building and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people's lives. Its more than 40,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. Visit to learn more.

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