Carpet Manufacturer Utilizes New Tool for Evaluating Product Sustainability

Jan. 1, 2008

DALTON, GA - J&J / Invision has become the first commercial carpet manufacturer to introduce ecoScorecard-an innovative Internet-based tool that enables architects, designers and end-users to search, evaluate and document products based on varied environmental parameters.

The tool has been introduced as architects and designers are experiencing a growing need for this type of information as projects with sustainability priorities become more prevalent. "We've heard our customers' frustrations about getting this type of information with reasonable efficiency," says Mark Clayton, J&J / Invision's, vice president of marketing. "We are responding with a truly easy-to-use tool that's transparent and provides access when they need it. It's a sound technology investment for us ... one more way we're striving to make life easier for designers and architects interested in our carpets."

EcoScorecard is a powerful, easy-to-use tool with a built-in algorithm to provide a comprehensive accounting of how a specific product contributes to selected sustainability criteria.

It provides an objective evaluation based on a wide array of accepted protocols such as GGHC, Labs21, NSF-140, and LEED®. Without it, designers and architects are often left relying on e-mail exchanges, faxes or phone tags with sales associates to find, document and evaluate the pertinent information.

While no definitive research exists regarding trends in time spent researching and evaluating products for sustainable performance, many industry experts agree that it's on the rise and shows no signs of abating.

"In our view, this dramatically simplifies the process," adds Clayton. "The results are practically instant and enable the user to create password-protected project folders where information can be stored and searched for future use."

EcoScorecard is available on the Internet at and

J&J / Invision, a division of J&J Industries, is based in Dalton, GA, where it manufactures a wide array of commercial carpets for corporate, retail, hospitality, education and healthcare. J&J / Invision products are marketed throughout the United States.

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