X-Rite and Pantone Introduce a New Seminar for Color Freaks

Jan. 29, 2008

GRAND RAPIDS, MI Pantone and the color experts at X-Rite Color Services recently announced details regarding the 2008 "Color Control Freak" seminar. With a completely revised curriculum, Color Control Freak 08 offers an in-depth understanding of color, its value in the design process, and techniques for proper reproduction.

Sponsored by Pantone, HP, Eizo and X-Rite, this one-day interactive seminar equips design professionals with the latest color knowledge and tools, exposing a new level of design freedom. Industry experts will teach attendees basics in color trends and psychology as well as how to collect, build and specify color that remains consistent from screen to print.

"Color is a key inspirational element in any design project. Choosing the right color is critical in portraying the intended message and creating the desired response. The right color can be motivational, emotional and very persuasive," says Doris Brown, vice president of marketing at Pantone Inc. "Accurately capturing the desired color, and reproducing it faithfully and consistently, is imperative in maintaining the intended message and integrity of the design project."

Color Trends, Color Psychology and the 2008 Color of the Year
Participants will walk through a study of color psychology, emerging trends and the 2008 color of the year. Attendees will learn tips and techniques for coaching their clients through their client's color preferences, ensuring better communication of their message.

Collect, Build, Share and Control Your Color
Using a best practices approach, this educational session will show attendees how to control color in the design process using the latest technology and tools including advanced instrumentation, software and applications specifically designed for color selection and sharing.

Topics Covered

  • Experience the latest color trends in design and fashion 
  • Understand the psychology behind color to maximize your design's impact
  • Use palette-building software tools to select and build reproducible color palettes
  • Work with different color systems (RGB, CMYK and spot colors)
  • Better screen to print color matching
  • Use monitor calibration to improve color editing of both created and captured graphics
  • Use in-house printers for accurate prints and proofs
  • Color management setup in Adobe CS2 and CS3

For the complete agenda and online registration, visit xrite.com/colorcontrol08 or call (888) 439-4403 to register by phone.

About X-Rite
X-Rite is a global leader in color science and technology. The company develops, manufactures, markets and supports innovative color management solutions through measurement systems, software, color standards and services. X-Rite's expertise in measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. Visit http://www.xrite.com/ for more information.

X-Rite Color Services provides training, support and service worldwide, including on-site training, hands-on classroom workshops, traveling seminars, online Webinars, and dynamic eLearning. On-site seminars are available at your locations customized around your industry, with an emphasis on automotive, textile, paint or plastics. Other on-site services include equipment and software training, enterprise color standards consulting, supplier certification and lighting audits. X-Rite Color Services also offers telephone tech support, equipment service and certification, and extended warranty coverage. For more information, call (888) 439-4403 or visit http://www.xritecolorservices.com/.

About Pantone Inc.
Pantone Inc. has been the world's color authority for more than 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at http://www.pantone.com/.

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