Allsteel Puts Mettle to the Pedal for NeoCon 2008

June 1, 2008

CHICAGO - A fleet of Chicago pedicabs will be afoot at NeoCon courtesy of Allsteel.

This energy-efficient alternative to taxis and other automotive transportation will be available Monday, June 9 and Tuesday, June 10, from 8 a.m. until 6 p.m., to shuttle attendees between their nearby hotels, The Merchandise Mart venue, and off-site après-events. A registered NeoCon show-goer need only show his or her badge for the free ride via the cycling chauffeurs.

"The pedicab service offered by Allsteel has been a NeoCon hit, and we're pleased to be able to provide this for the third consecutive year," says Brandon Sieben, Allsteel vice president, marketing. "The open air vehicles give visitors a chance to enjoy the fresh air after a day in the showrooms while they get to their destinations in a fun, leisurely way."

The free Allsteel pedicabs can be spotted by their "Discover new Acuity" billboards—signage that refers to the company's new seating innovation, Acuity—and the pedal-pushers will be wearing raspberry-colored T-shirts with the message "NeverSitStill."

The Acuity chair and other Allsteel introductions will be on view at the company's Chicago Merchandise Mart Resource Center, #1120. For more information, contact (312) 527-4334 or visit

About Allsteel

Allsteel Inc. designs, builds and delivers progressive and relevant workplace furniture solutions. The company has Resource Centers in Atlanta, Boston, Chicago, Dallas, Mexico City, New York, San Francisco, Santa Monica, Toronto, and Washington, D.C. For more information, visit

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