The Green Standard Launches New Web Site

Dec. 16, 2008

CHAPEL HILL, NC - Manufacturers and purchasers who are seeking information on sustainable production and consumption can now access The Green Standard's™ new Web site at Developed collaboratively with Azul Arc International, the updated Web site is filled with fresh, informative content and an intuitive layout.

In addition to a clean, user-friendly design, The Green Standard has expanded and restructured the content to make it easier for readers to learn about programs that will help them enhance their brands and become more competitive. The site includes information on The Green Standard's new programs, including the first and only Environmental Product Declaration (EPD) system in the United States and the unique Gaia Product Profile, as well as the EcoLibrary™ compendium of articles created for Interiors & Sources magazine. Plans are to continually update the site with news, additional EPD reports, articles of interest, and comprehensive information on The Green Standard's conferences and events.

The new Web site coincides with the launch of The Green Standard's Bright Green, Bright Future campaign, a year-long educational initiative to empower manufacturers and purchasers to confidently navigate the environmental landscape while making lighter footprints. The campaign includes the introduction of The Green Standard Environmental Product Declaration System, managed by Paul Firth, vice president of technology. In addition to the EPD System, which is considered to be the core component in the emerging global product information system, the Web site provides access to Gaia Product Profile, an innovative tool that provides specifiers and purchasers with a summary of all of the information in a full EPD report.

A new feature of The Green Standard's educational resources is their Green Purchasing Accredited Professional training, an intensive "best practices" training and certification for architects, engineers, contractors, interior designers, facility managers, and governmental and educational procurement professionals.

The Web site also details a new membership program offers incentives to join The Green Standard as it provides free use of many of their education, technology, and training resources for manufacturers and purchasers.  

The Green Standard's president and CEO Deborah Dunning says that the development of the Bright Green, Bright Future campaign with all its elements is the culmination of the organization's work over the past nine years. "We are pleased to be able to support U.S. manufacturers in becoming even more effective in the global marketplace through development of a comprehensive EPD system and believe that this work, along with our educational programs, will meet a longstanding need of both institutional and individual consumers in North America."

The Green Standard (TGS) is a not-for-profit organization founded in 2000 to advance sustainable production and consumption, using life-cycle based resources. TGS provides education, technology and training for manufacturers and purchasers on product eco-design, certification and purchase. TGS works in open and transparent ways on these resources, using best practices in consensus-based development to insure stakeholder participation, often collaborating with other organizations to develop tools that are innovative yet practical. For more information, visit

Azul Arc International is an interactive design and software development firm based out of Atlanta, GA, with global production facilities in India and Colombia. Its team is made up of experts in interactive, graphic, CAD and 3-D design along with software developers whose focus is on providing creative design and technology solutions to help clients with sales, marketing and customer challenges at a compelling value. For more information, visit

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