New Publication Examines Architecture as Business Tool

Oct. 12, 2009

NORCROSS, GA – Change Design: Conversations about Architecture as the Ultimate Business Tool (second ed.) is a beautifully illustrated book that highlights the role of design and innovation in transforming businesses and organizations. The original grew out an initiative NBBJ launched with Bruce Mau Design which explored the design directions, tools, and methodologies for developing performance-driven, humanistic, and sustainable environments.

This second edition expands on the original's collection of interviews, essays, methodologies, metrics, and project case studies, adding to the growing body of evidence for architecture's critical role in giving businesses a competitive edge and bringing about cultural change within organizations.

Case studies—told from the perspective of leaders of prominent corporations, educational and research institutions, health care organizations, and governmental entities—explain how design helped transform businesses, operations and cultures.

For example, Boeing Commercial Airplanes cut production time in half when unused factory space was turned into offices that fostered a culture of collaboration. Banner Health's Estrella Medical Center jumped to the 99th percentile for patient satisfaction after completing an expansion that reoriented its health care practice. Vulcan Real Estate and the City of Seattle turned a disused city block into a vibrant urban center that has become an award-winning model of sustainable development.

Change Design describes how architectural practices can augment the traditional architectural toolbox to provide a road map for business leaders and designers alike to build effective and competitive organizations.

About NBBJ
NBBJ is a global architecture, planning, and design firm that helps companies and organizations create innovative places. NBBJ's design methods have attracted the attention of Fortune 500 companies and leading research and civic organizations worldwide. The firm has partnered with 10 of the top 21 U.S. News & World Report "Honor Roll" hospitals to develop high-performance healing environments. The firm has designed many groundbreaking buildings, including Telenor, Europe's largest wireless headquarters; Calit2, UC San Diego's most progressive multidisciplinary research institute; and Alley24, one of America's first LEED-certified mixed-use projects. For more information, visit

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