NEW YORK/CHICAGO – Merchandise Mart Properties Inc. (MMPI) and Designer Pages have launched the new NeoCon.com, a media-rich Web platform threading the physical and digital product search and discovery experience of NeoCon® World’s Trade Fair in Chicago.
The new NeoCon.com will include MyNeoCon, an interactive platform to help attendees explore exhibitors and products in advance of the show and save favorites to their NeoCon Guides. Attendees will all be encouraged to share their NeoCon Guides with colleagues and to use a copy of the guide to help make the most of their time at the show.
“MMPI is excited about this new venture because it gives our showrooms and exhibitors another platform on which to reach their customers,” says Mark Falanga, senior vice president of MMPI.
NeoCon.com will include various grade offerings for exhibitors, providing unparalleled access to client insight and enhanced brand visibility online. “Perhaps the most exciting aspect of NeoCon.com is its ability to elevate the longevity of conversations, transactions, and overall energy surrounding NeoCon 2010,” says Jacob Slevin, Designer Pages co-founder and CEO. “By way of NeoCon.com, NeoCon will now last the entire year, helping maximize an exhibitor's return on investment into the show.”
For those not able to visit NeoCon at The Merchandise Mart, NeoCon.com is the next best thing, broadcasting live editorial to NeoCon Live. Considered the “virtual press room” of NeoCon.com, all media covering the show will have an opportunity to submit editorial to be syndicated on NeoCon Live. This coverage will be a collaboration with various Web media partners like Archinect, Inhabitat, Design-Milk, and more, ensuring unprecedented access to NeoCon 2010 for anyone with an Internet connection.
"NeoCon.com is easily the most exciting new addition to NeoCon World's Trade Fair," says Sandy Soroush, senior vice president at Davis Furniture. "With the NeoCon.com Customer Relationship Manager (CRM), we now have smart tools to better engage attendees."
NeoCon.com launched last week and will include the expanded functionality of MyNeoCon, available to attendees and exhibitors, starting May 1.
About NeoCon 2010
NeoCon® World’s Trade Fair is North America’s largest exhibition of contract furnishings for the design and management of the built environment. NeoCon features the latest trends, products, and concepts in office, health care, hospitality, residential, institutional, and government environments from more than 700 exhibitors. Additionally, this premier contract show features a variety of show components, including The Lighting Pavilion, GREENlifeTM, Buildings Show®, NEWHospitality, OFDA, Fine Design, LuxeHome, and BUILDEX Chicago. NeoCon 2010 will take place June 14-16 at The Merchandise Mart in Chicago, IL. Visit www.neocon.com to learn more.
About Designer Pages
Designer Pages is a manufacturer-generated search platform to help designers search, save, and share product information. Manufacturers of all sorts can publish and update product listings freely. Qualified buyers can instantly connect to these manufacturers to request additional information—or save products to begin building a materials library that will never become outdated. But most important, Designer Pages is all about sharing product information through collaborative ‘workspaces’ that help designers jump-start projects with tools to improve communication and efficiency. The result is a Web-based, self-maintained, and comprehensive software solution for specifying products in architecture and design. To learn more about Designer Pages, go to www.designerpages.com.
MMPI (www.merchandisemartproperties.com) is the world's leading owner and operator of showroom buildings and trade show facilities, bringing buyers and sellers together in more than 300 market events, trade and consumer shows and conferences each year.