1652353697934 I 0510 Bloom Ideapaint

tabrasa by IdeaPaint/MDC Wallcoverings

May 4, 2010

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Given the popularity of whiteboards in corporate offices, the environmental footprint of these products as they reach the end of their useful life is significant. Approximately 50 million pounds of old whiteboards and chalkboards are thrown into America’s landfills each year.

Enter tabrasa™, a water-based paint that transforms any smooth surface into a seamless high-performance dry erase writing surface. Dubbed by Schoessler Lynn as “an innovative environmental solution for the ‘can’t live without a whiteboard’ generation,” tabrasa complements any interior design while transforming any working environment into a collaborative space, increasing functionality, and evoking creativity and impromptu teamwork.

IDEAPAINT/
MDC WALLCOVERINGS
(800) 621-4006
www.mdcwall.com

While huge ovens and assembly equipment are required to make whiteboards, tabrasa is simply mixed and stirred, which requires far less energy to produce. On average, less than 5 gallons of waste is generated per 100 gallon batch. The waste is dried down into a solid mass of less than 0.5 gallons that is sent for proper waste disposal, which is either burned or incinerated.

Speaking of waste, there is nothing to dispose of when the tabrasa surface is no longer desired. There is no need to spend time and money on demolition and reconstruction after using the product, as it can be painted over if desired. tabrasa uses the wall itself as a substrate. It does not use resin, wood, steel, aluminum, or vinyl that is found in other dry erase surfaces/products.

A 40-square-foot whiteboard weighs more than 60 pounds, while 50 square feet of tabrasa weighs only 3.5 pounds by comparison—and shipping one unit of tabrasa takes a fraction of the space and weighs far less, saving a considerable amount of fuel during shipping.

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