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Be Original Americas Welcomes Top Design & Architecture Firm Studio O+A as Member

June 29, 2017

Respected San Francisco and New York-based firm pledges support for original design initiative.

Be Original Americas, the nonprofit organization dedicated to supporting original design, is proud to welcome Studio O+A as its first architecture and design firm member. As a member, Studio O+A joins design industry leaders in recognizing the value of authentic design from an economic, ethical, and environmental perspective.

Primo Orpilla, Principal and Co-Founder, Studio O+A, remarks on the decision to become a member:

Years of designing work environments for some of the most creative people in business have taught us that innovative thinkers appreciate innovative design. The next generation of designers is coming into the profession at a time when their work will be recognized and valued. That's good for everybody because originality and authenticity--we just call it "good design"--makes every experience richer, happier, more meaningful.

The organization is committed to informing, educating and influencing as many people as possible about the value of original design, making Studio O+A’s membership a significant achievement towards reaching architects and designers in the field.

Sam Grawe, President, Be Original Americas and Global Brand Director, Herman Miller, welcomes Studio O+A to the organization:

We couldn’t be more delighted to have O+A join Be Original Americas to help further our mission of promoting authentic design. With a roster of clients that represent some of the most notable brands out there today, O+A have demonstrated time and again the value that comes from providing original design solutions. In that regard, I couldn’t think of a more ideal partner to join us from the A&D world. This is an exciting new step in the history of our non-profit organization—and hopefully a harbinger of greater involvement from a broader range of design professionals.

As the first Architecture and Design Firm to join Be Original Americas, Studio O+A (Winner of the 2016 National Design Award for Interior Design by the Smithsonian Institute’s Cooper Hewitt Design Museum) sets a standard for other firms to match their support for the design industry and its future.


For 26 years Studio O+A has created environments that have changed how work and workplace are defined.

We understood early that every company’s working culture is unique to its history and to the people who represent it.

Our long roster of internationally recognized clients – from Microsoft to Facebook, Nike to Yelp, Cisco to Uber – attests to our ability to translate those individual cultures into physical space.  In 2016, Studio O+A received the Cooper Hewitt Design Award for Interior Design, the most prestigious award of its kind in the U.S.

Be Original Americas is a nonprofit organization that is committed to initiating discussion on the importance and value of preserving original design across the Americas, through informational, educational and influential marketing initiatives and other efforts to promote this critical issue.

Be Original Americas charter members – including Alessi, Bernhardt Design, Cassina, Design Within Reach, Emeco, FLOS, Fritz Hansen, Herman Miller®, Kartell, Ligne Roset and Vitra – and board member Carnegie believe that the value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an aggressive program of panel discussions and CEU courses, the movement campaigns to establish a set of industry standards that encourages public and professionals, along with our media partners, to fully support creativity and authenticity, to invest in the future of design, to incentivize innovation, and to give back to the industry and the people it serves.

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