Montvale, NJ – October 11, 2017 – Benjamin Moore, North America’s favorite paint, color and coatings brand, today declared its Color of the Year 2018 – Caliente AF-290, a vibrant, charismatic shade of red. The highly anticipated announcement was unveiled last night to leading interior designers, architects and influencers at an exclusive event held at the Solomon R. Guggenheim Museum in New York.
“Strong, radiant and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate and makes people feel special, like ‘red carpet treatment’,” said Ellen O’Neill, Benjamin Moore Director of Strategic Design Intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can’t help but follow its bold strokes.”
The color leader also unveiled Color Trends 2018, a curated palette of 23 highly influential hues that enliven any room by adding depth and energy. The palette incorporates a full spectrum of reds, from hints of blush to deep oxbloods, while ensuring seamless pairings with a carefully selected range of whites, neutrals, and complementary bold hues. The Benjamin Moore Color Trends 2018 palette includes:
- Caliente AF-290
- Deep Poinsettia 2091-30
- Cherry Wine 2080-30
- Cranberry Cocktail 2083-20
- Texas Rose 2092-40
- Pleasant Pink 2094-60
- Saddle Soap 2110-30
- Incense Stick 2115-20
- Smoked Oyster 2109-40
- Excalibur Gray 2118-50
- Wolf Gray 2127-40
- Stone 2112-40
- Black Beauty 2128-10
- Silver Marlin 2139-40
- Carolina Gull 2138-40
- Dreamy Cloud 2117-70
- Moonshine 2140-60
- Sharkskin 2139-30
- Elk Horn AF-105
- Peau de Soie AF-60
- Golden Retriever 2165-30
- White Opulence OC-69
- Coastal Path AF-380
The Benjamin Moore Color & Design team annually forecasts color trends following a year-long research journey to 30 cities across 12 countries, traveling nearly 100,000 miles. The team of seven Color & Design experts attended more than 20 industry shows capturing more than 42,200 photos that illustrate points of inspiration from the arts, design, architecture, pop culture, fashion, home furnishings, and more. Their collective findings demonstrated an emergence of red hues, embodying the change, strength, confidence and vitality that permeates cultural movements around the world.
To illustrate the versatility of red, the Color Trends 2018 color card showcases the impact it has on creating statement-making environments that are warm, enveloping and full of personality. These spaces include a mid-century modern home that relies on red for a bold, abstract stroke; a farmhouse made crisp and current with red detailing; a masterpiece of modern architecture whose elliptical lines are defined in red; and a beach house that brings in red for an unexpected neutral touch.
The Color of the Year and Color Trends 2018 palette can only be achieved with Benjamin Moore products. Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura®, ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®. All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2018 color cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.
To learn more about the Benjamin Moore Color of the Year and Color Trends 2018 palette, or to find the closest Benjamin Moore retailer, visitbenjaminmoore.com/colortrends. For more information, search #ColorTrends2018 on social media channels including Facebook (Benjamin Moore Paints), Instagram @benjaminmoore, Twitter @Benjamin_Moore, Pinterest (Benjamin Moore) and YouTube (BenjaminMoorePaints).
CONTACT:
Kelly Sinatra
Benjamin Moore
[email protected]
About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Natura® and ben®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.
