An Investment in the Facts

Sept. 12, 2005

As a matter of good publishing, the magazine you are now reading has just invested in one of the most important audits any media can go through. It’s expensive, time consuming, and strips a magazine’s circulation bare to reveal its most internal details. It’s called a BPA Worldwide circulation audit. BPA is a long-established independent organization not affiliated with any publication or publishing organization. An extensive initial circulation audit is something between a root canal and asking the IRS to come in and scrutinize your business - and paying for the privilege.

So, why did we do it? Because we place the highest value on this magazine’s relationship with our readers. We want to be sure that we send ARCHI-TECH to those who have personally requested to receive the publication.

The results? An extensive BPA auditing process revealed some key facts:

  • More than 27,500 architects, systems integrators, consultants, and contractors receive ARCHI-TECH.
  • 100 percent of the subscribers who receive ARCHI-TECH have personally requested to receive it, most very recently.

That last fact is almost unheard-of in the magazine business. Some have a high percentage of those who request the publication, but very few have 100 percent request! It’s what differentiates a valuable “take home” publication from those in the “junk mail” category.

The most important result of this whole auditing process to us is that it validates ARCHI-TECH’s relationship with you, our subscribers. It suggests a relationship based on mutual value. It’s a relationship we intend to work hard to maintain.

The audit is an excellent first step. Our goal is to continue that relationship by giving you up-to-date, quality stories and information that help you in your professions and that give you pleasure reading.

We want to hear from you. What issues keep you up at night? What types of stories do you enjoy reading? What would you like to see from us in the future? Feel free to e-mail me ([email protected]) or Managing Editor Maureen Patterson ([email protected]) with your comments.

It’s all part of our effort to serve you: our readers, our mentors, our friends.

Jim Forthofer


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