Tommy Hilfiger Group selected leading retail design firm Callison to design its Fifth Avenue global flagship store in New York City. Occupying approximately 22,000 square feet over six floors at the former Fortunoff location, the new store will serve as the marquee flagship for the Tommy Hilfiger brand and represent its largest store worldwide.
Inspired by modern meets traditional, and based on 20th century architecture, the freestanding store is designed by the Tommy Hilfiger creative team in partnership with Callison. Taking creative cues from the architecture of McKim, Mead, and White, the store’s interior features a dramatic, modern centralized staircase that doubles as a viewing platform for a revolving art installation and ascends a total of four levels. Designed digitally, the staircase, complete with Brazilian cherry treads and glass railing, resembles a floating sculpture that provides continuous views of Fifth Avenue.
Spanning four floors and a mezzanine, the store features oil-rubbed bronze metal fixtures as well as a grand restoration of the building’s façade to its original Indiana limestone.
To commemorate the fall 2009 opening, the store will feature an exclusive product offering, upscale retail services, and a new global packaging debuting this fall with shopping bags and ancillary items made from 100 percent recycled materials.
Visit www.callison.com for more information.
