If you walked past the door to Citrix’s special “server room” in its Santa Clara office, you’d probably think it housed the sort of equipment or hardware that keeps the tech company in business; in fact, you’d probably walk right past it. Looks can be deceiving.
Upon opening the code-protected door, you’ll find a highly-styled, low-tech place to think, recharge or go into “analog” mode—no cell phones, no laptops, just a quiet space to think or have a private conversation.
Citrix built its “server room” so designers can take a respite from technology and slow down in a space where thinking, rather than multitasking, is expected. The room was conceived by Brian Moose, creative director of Citrix, and brought to life by Silicon Valley artisans, most notably Suna Lock of Stripe Design. Lock collaborated with master woodworker Jake Lewis to create a space that has a classical feel, accentuated by warm, earthy tones and vintage decorations.
Studies show that removing yourself from a staid environment can enhance creativity, and that’s the point of the server room: to be a place that inspires creativity rather than conformity.
About the Author
Robert Nieminen
Chief Content Director
Chief Content Director, Architectural Products, BUILDINGS, and interiors+sources
Robert Nieminen is the Chief Content Director of three leading B2B publications serving the commercial architecture and design industries: Architectural Products, BUILDINGS, and interiors+sources. With a career rooted in editorial excellence and a passion for storytelling, Robert oversees a diverse content portfolio that spans award-winning feature articles, strategic podcast programming, and digital media initiatives aimed at empowering design professionals, facility managers, and commercial building stakeholders.
He is the host of the I Hear Design podcast and curates the Smart Buildings Technology Report, bringing thought leadership to the forefront of innovation in built environments. Robert leads editorial and creative direction for multiple industry award programs—including the Elev8 Design Awards and Product Innovation Awards—and is a recognized voice in sustainability, smart technology integration, and forward-thinking design.
Known for his sharp editorial vision and data-informed strategies, Robert focuses on audience growth, engagement, and content monetization, leveraging AI tools and SEO-driven insights to future-proof B2B publishing.