New York City is bustling; it is a city that is crowded by people and buildings: there is a lack of space. Through the use of technology incorporated in the design of the space, there is a creation of vast space that is filled with mass-less forms (projections). These forms also allow for a tactile retail experience where the customers must touch a projection in order for the product to be in their hands. It is an experience in and of itself as retail design today is more advanced than just a purchase, but creating a memory and experience like no other.
