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HGA Designs AAA’s New Regional Headquarters - Looks to the Open Road

May 25, 2018

Designed by multidisciplinary firm HGA, the new American Automobile Association headquarters pulls in influence from the road, and invites employee opinion in the design.


Multidisciplinary design firm HGA recently completed the new regional headquarters for the American Automobile Association (AAA) in Walnut Creek, California. Serving Northern California, Nevada, and Utah, one of AAA’s goals with the design was to create a more efficient layout for the 50,000-square-foot building, as well as a fresh identity that would attract younger clientele and employees while retaining current ones.

AAA's NCNU Headquarters reception area

American Road Trip

Tapping into AAA’s identity, HGA incorporated the theme of “American road trip” into the design, including commissioned photography featuring the unique environments of Northern California, Nevada, and Utah as well as headlamp light fixtures and meeting nooks inspired by 1970’s rest stops.

Break rooms incorporate 1970s rest-stop design
Design embraces adventurous, roadtrip theme

Flexible Design

Because AAA has a high retention rate with employees frequently transferring between departments, the design of the new headquarters needed to keep workstations the same while offering flexibility for each individual.

Workstations allow for varied collaboration and work styles

Additionally, both closed- and open-meeting spaces of varying sizes were included in HGA’s design to allow collaborative environments to be available depending on the project and scope of work.

Conference room - integrated tire design
Meeting room implements yellow tire truck palette
Kitchen break area

Employee Engagement

Throughout the design process, HGA engaged the entire AAA staff, allowing employees to vote on the color palette for the new space and pick a selection of the standard workstations. This move allowed employees to have an investment in the space and to feel as if their needs were met.

AAA's NCNU Headquarters Workstations Allow For Varied Heights and Workstyles

Find More HGA Designs

About the Author

Kadie Yale | Former Editor-in-Chief

Kadie Yale holds a BA in Industrial Design from San Francisco State University and a MA in Decorative Art History and Theory from Parsons the New School. In her role as editor-in-chief from 2015-2018, she led the interiors+sources team in creating relevant content that touches on sustainability, universal design, science, and the role of design in society.

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